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U.S. Food and Drug Administration
FDA - Society for Health Communication Webinar
The media landscape has changed dramatically in the last decade. When broadcast television was king in the 2000s, traditional mass media was a proven tactic for youth public education efforts designed to reduce tobacco initiation. However, the rise of digital media and mobile devices have led to permanent shifts in the ways that people consume and engage with media and brands. Today’s youth have traded traditional media like cable television for their personally curated digital experiences where they can follow influencers for fashion tips on social media or watch concerts in their favorite video games. As a result, teens are harder to find in this fragmented and crowded media landscape. Meanwhile, growing calls for privacy regulation are leading to imminent changes for the marketing industry. What does this all mean for public education efforts targeting youth audiences?

In this webinar, health communicators and digital marketers from the U.S. Food and Drug Administration’s (FDA) Center for Tobacco Products and their partner advertising and media agencies for The Real Cost campaign, will discuss youth tobacco public education programs with this backdrop. Join to learn how FDA and others are addressing the challenges presented by the digital media landscape, including how to use media to find teens and capture their attention long enough to deliver public education messages.

Jan 26, 2022 12:00 PM in Eastern Time (US and Canada)

U.S. Food and Drug Administration
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